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Social Media Manager

Company: AG Jeans
Location: South Gate
Posted on: September 2, 2020

Job Description:

**Please attache resume**AG is a pioneer and leader in the premium denim industry and has grown to be recognized as a superior contemporary lifestyle brand, encompassing a full spectrum of premium products.--The Social Media Manager is responsible for planning, implementing, managing and monitoring the brand's social media strategy in order to increase brand awareness and improve marketing and sales efforts.--You will work closely with the Marketing & PR departments to ensure alignment of social strategy and overall business goals. ResponsibilitiesDevelop and implement a social media marketing plan to increase the brand's online presence and improve marketing and sales efforts.Manage social media marketing campaigns and day-to-day posting activities.Create, edit, curate and manage all published content (images, video, written and audio) using existing content as well as creating custom engaging content for social channels.Design, create and launch promotions and social ad campaigns leveraging historical analytics data and testing multiple audience groups.Report KPI's including user engagement, audience growth, content performance, clicks, revenue and ROI.Analyze and utilize KPI's to optimize content.Translate anecdotal or qualitative data into recommendations to enhance performance of the social media strategy.Work with copywriter to ensure consistent brand voice and messaging.Monitor, listen and respond to users in a "social" way while cultivating a brand community.Identify threats and opportunities in user-generated content surrounding the company.Develop and expand community and influencer outreach efforts.Manage relevant list of influencers and facilitate all communication between influencers/agents/agencies and the brand, manage and track all influencer gifting and posting.Partner with Marketing/PR/Ecommerce/Retail on merchandising programs and campaigns.Monitor trends in social media tools, applications, channels, design and strategy.Attend photo shoots, brand events and relevant functions requiring social support and coverage.Key QualificationsBachelor's degree in marketing, communications, or journalism preferred.Minimum 2-4 years experience in social media marketing roll.Expert knowledge of social media platforms, landscape and nuances.Working knowledge of SEO including keyword research and Google Analytics, creating UTM parameters and principles of Search and Social.Excellent visual design and asset curation skills.Innovative mindset capable of devising new and fun ways of communicating with the audience.Incredibly organized and detail oriented with ability to be flexible and adaptable.Skills in researching, planning, project management and reporting.Proficient in Excel, Word, Keynote and other relevant programs.Experience in creative tools such as Asana, Slack, Dash Hudson and Photoshop is a plus.A collaborative and creative mindset and a positive attitude.Excellent time management skills and the ability to work within strict deadlines.A genuine interest in, and knowledge of, the fashion industry.Excellent verbal and written communication skills.

Keywords: AG Jeans, South Gate , Social Media Manager, Advertising , South Gate, California

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