Paid Media Analytics Specialist
Company: VirtualVocations
Location: Vista
Posted on: May 24, 2025
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Job Description:
A company is looking for a Paid Media Analytics professional to
drive data-driven decisions in their marketing strategies.
Key Responsibilities
Analyze performance across all paid marketing channels, focusing on
metrics like CAC, ROAS, and conversion quality
Identify actionable insights and collaborate with the Growth
Marketing team to optimize spend and targeting
Design and lead testing agendas to assess the impact of
upper-funnel investments and build predictive models for advanced
bidding strategies
Required Qualifications
7+ years in marketing analytics roles
Experience with analytical scripting languages (SQL, Python) and
understanding of statistical methods and experimentation
Experience with App Based Marketing, Paid Social, and Paid Search
platforms
Strong drive and sense of ownership to autonomously manage analysis
and projects
Experience with platforms such as GA4 is a plus
Keywords: VirtualVocations, South Gate , Paid Media Analytics Specialist, Advertising , Vista, California
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