Marketing Manager

Company: CIE Manufacturing
Location: South Gate
Posted on: August 1, 2022

Job Description:

Summary/ObjectivePlans and directs marketing of organization's products and services by performing the following duties personally or through key team members. -Essential Duties and Responsibilities - - - - - - -Develops and maintains Branding strategy and oversight; - - - - - - -Works closely with Sales Team to (1) develop marketing strategy for new and existing products, (2) enable them to meet their commercial objectives by providing them with appropriate tools, materials, and presentations (3) develop yearly tradeshow plan/calendar and to strategize attendance or display; - - - - - - -Oversees all aspects of tradeshow presence (develops booth plan and contents for each tradeshow, arranges logistics and setup, completes all necessary paperwork); - - - - - - -Oversees from ideation to execution a defined marketing strategy including campaigns, events, digital marketing, and public relations; - - - - - - -Manages social media presence by developing social media plan to improve reputation and recognition; produces valuable and engaging content that attracts target groups to website; - - - - - - -Manages Website utilizing SEO to maximize search engine results; produces valuable and engaging content that transitions visitors to leads; - - - - - - -Measures and reports on the performance of marketing campaigns, gains insight and assesses against goals - - - - - - -Develops, refines and maintains advertising presence in industry organizations and media publications as required to fulfill defined market strategy; creates press releases - - - - - - -Builds strategic relationships and partner with key customers, key industry players, agencies, and vendors; - - - - - - -Develops and maintains effective media contacts. - - - - - - -Maintains and tracks Marketing expenses/allocations -Supervisory Responsibilities - - - - - -None -Requirements and Skills

• Demonstrable experience in Marketing together with the potential and attitude required to learn;
• Excellent communication skills and adaptable communication style for interacting with team members, upper management, and customers;
• Time management and organizational skills in order to plan and execute both large and small marketing projects and initiatives;
• Ability to think creatively and innovatively;
• Demonstrated success and comfort working independently;
• Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate, and motivate;
• Analytical skills to forecast and identify trends and challenges; Familiarity with the latest trends in technologies for graphic design, web design, etc.
• Solid knowledge of website and social media analytical tools; experience in setting up and optimizing Google Adwords campaigns;
• Confidence in strategic decision making -Education and/or ExperienceBachelor's degree (B. A.) from four-year college or university; and four to six years related experience and/or training; or equivalent combination of education and experience.
  
  

Keywords: CIE Manufacturing, South Gate , Marketing Manager, Executive , South Gate, California